How we think
Mission:
The South American Tobacco Group has a razor sharp defined mission to: “Produce, sell, distribute: better and faster then our competitors; create ongoing, sustainable profits for our shareholders; and provide stimulating careers for SATG team members.”
Our Business:
SATG is a well managed business, selling cigarettes and non-tobacco products, within a dynamic Fast Moving Consumer Goods environment. We have a simple, successful corporate strategy and a highly focused and motivated executive team to make it happen.
SATG is applying resources into market segments that offer a robust source of volume and profit growth, as well as quick and easy opportunities.
Our goal is to satisfy consumer demands better, faster and more profitable than our competitors, through the application of cutting edge distribution, manufacturing and brand management capabilities.
Results. Flexibility, New Thinking and Long Term Vision: are the power sources that drive our ongoing success. These characteristics are entrenched in how we operate as an organisational South American Tobacco Group team worldwide.
Our Basic Guiding Principles:
Exceed consumer expectations, providing them with smoking pleasure and enjoyment in the choice of our non-tobacco brand portfolio.
Apply new manufacturing methods and technologies, to improve our product quality, design, and flavor and taste whenever possible.
Always deliver innovative, vibrant and exciting brand merchandising.
Produce strong imaged, cool feeling brand design and packaging.
Communicate health effects of our products openly and effectively.
Market our products responsibly and only to informed adults who chose to smoke.
Create Long Term Value:
Provide shareholders with profitable returns on an ongoing and sustainable basis, to justify their investment and confidence in us.
Respect each SATG team member and reward not only the achievement of results but also individual contributions to our mission and overall success.
Establish and strengthen productive business relationships and advocate financially and socially responsible actions as part of those relationships.
Enhance and support the communities where we live, work and do business to help improve the quality of live.
Achieve always our stated corporate objectives.
