Advertising:
SATG advertises for three reasons: to maintain brand loyalty, encourage smokers of competitor brands to switch to our products, and to provide information about our products to adult consumers. We do not advertise to encourage smoking or advertise to minors.
The freedom to advertise is fundamental to any consumer goods company's ability to compete for market share. It promotes competition. It increases choice. It encourages manufacturers to introduce new, better quality products. Advertising influences demand for one product over another, within a product category.
Advertising does not have the power to make people buy products they do not want. Tobacco advertising has always been a source of
controversy. That is why SATG has adopted a baseline for acceptable tobacco marketing worldwide similar to that of other tobacco companies.
