Magazine Advertising
SATG does not direct its advertising to underage smokers or to non-smokers. In the spirit of our self imposed standards, we make it our goal to be effective.
We voluntarily restrict advertising in publications which are likely to have a non-adult readership.
Advertising at Retail Stores: SATG retail merchandising program provides merchandizing benefits to participating retailers while encouraging them to further limit youth access to cigarettes. Limits on the display of retailer’s cigarette point of sale signs reduce the company’s cigarette advertising.
Direct Mail: SATG bars the use of traditional direct mail to consumer households to offer or distribute any apparel or other merchandise that bears a brand logo. This prohibition does not include tobacco products themselves or that serve to advertise tobacco products.
SATG uses email permission based marketing to communicate with adult smokers who have requested information concerning the promotional events, merchandise and information about the company’s products. Brand advertising is only sent to smokers who have certified that they are 21 years of age or older and provided their signature and date of birth.
